As a follow-up to last week’s post, we’ll be dissecting a recent study that breaks down Facebook best practices.
The group, Buddy Media, analyzed the posts of companies in a wide-range of industries and concluded things like the best time to post, the best lengths of posts and more.
The take-away from their study is basically to follow the KISS rule (Keep it simple, stupid) – aka don’t make your customers think too much. Keep your posts short, simple and to the point.
When to post
More people will engage with your Facebook posts if they’re made between 8 p.m. and 7 a.m., according to the study.
Wednesdays had the highest response rate with weekends having the lowest.
What and how often to post
Simplicity is king on Facebook.
Companies that had the best results made two or fewer posts per day and had posts with 80 characters or fewer. The difference in response to posts under 80 characters compared to those over 80 was 66 percent higher.
And when it comes to discounts, “‘$ OFF’ offers receive twice the engagement of ‘% OFF’ offers,” according to Buddy Media. That keeps potential customers from having to do math.
Need some help getting into the Facebook world or just improving your day-to-day posting? Let IntelliSites’ Albany web design team help.
