You could hire anyone to help your business with Social Media Marketing. And yeah, you could pay someone to get you eleventy-billion Twitter followers in three days. But that kind of sugary, substance free stuff is garbage. If you don’t know how to talk to those followers, what good are they?
What you need to know first are the unwritten rules of social media…rules that separate businesses who have a bunch of Facebook fans from businesses who actually reach a bunch of fans.
- Be Transparent. Social Media is built on trust, and there’s no quicker way to lose someone’s trust than to keep secrets. Be open about your business (within limits, of course), and watch as the power of transparency works its magic. Your fans and followers will feel more connected to your company if they feel like you’re giving them the inside info.
- Be Passionate. What do the most world leaders all have in common? They were all passionate about their causes. So if you’re only going to work because it pays the bills, you’re not the person who should be heading your company’s social media initiatives. If you don’t love your business, how are you going to get your Twitter followers pumped up about it?
- Be Enthusiastic. Would you believe me if I told you that the world is full of negative people? They’re so common, most people who are trying to be happy learn to tune them out. But the enthusiastic people are like magnets. And that’s who you want running your social media.
- BE SOCIAL. This is the ultimate “No Duh” piece of advice. It ain’t called ‘social’ media for nothing. You gotta get in there and mix it up, talk to some people, answer some questions, ask some of your own, and get to know the world.