Did you hear the one about the guy who thought Facebook was a magic bullet?
Social media is a powerful marketing tool. But it’s not magic. Sadly, you can’t just set up a Facebook page, shout KAZAAM!, and watch tons of leads start coming in overnight with 0% effort.
Cultivating Strong Client Relationships
Setting up accounts on social media sites is more like planting a (non-magical) garden. Joining Facebook and doing nothing with your page would be like planting some seeds in your yard and neglecting them for the rest of the season. You could do this and still maybe get a few sprouts, but you need to arrange for plenty of sunshine, water, and Miracle Grow if you want a bountiful harvest.
The sunshine and water of the social media world are your regular posts about upcoming events and promotions. At the bare minimum, you need to make posts like this to touch base with your clients and keep them informed of what’s new with your company.
And the Miracle Grow of the social media scene? Humor. Infusing your Facebook page with an occasional joke is a great way to keep people interested and help them get to know you. Many people start a business meeting with a little one-liner to break the ice, and doing the same on your Facebook page can add the sparkle you need to get people interested in being your fans. After all, joining Facebook gives your business a face. The idea is to use your social media accounts to make your business seem human.
And humans are funny. Or, at least, they give it a go.
So make sure you’re tweeting regularly about important company news. But while you’re at it, don’t be afraid to tell your social media audience that funny story about the lamppost you took out the other day with that failed attempt at a golf swing. Or show them the pictures of your staff dressed up as Ninja Turtles for Halloween. Your company is made of real people, and social media gives you an excellent opportunity to give your clients a taste of their personalities. And the more the clients know about you, the better rapport they’ll have with you, and the more sales you’ll be able to reap.